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Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203-210. doi:10.1037/h0041593
https://faculty.washington.edu/jdb/34...
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Video Credits -
A Lesson In Cognitive Dissonance - https://youtu.be/korGK0yGIDo
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